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General Manager, South East Asia

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Midwich Group is a leading, global distributor of audio visual solutions and unified communications and services to the trade market, bringing over 40 years of unrivalled specialist industry expertise to help people create, collaborate and communicate more effectively.

We are looking for a dynamic, highly motivated General Manager, South East Asia (SEA) to manage our Asia team currently located in Singapore and Malaysia. The role will oversee two significant businesses of Midwich Group Plc – Midwich Asia and Blonde Robot Asia – and will help build upon our already successful team to make a genuine, positive sales impact in this growing market.

Based in Singapore and reporting to the APAC Managing Director and Blonde Robot CEO, the General Manager, SEA will keep a close eye on local business matters in addition to managing the local team and working closely with vendors on strategic planning, marketing activities and increasing market reach.

Key to the success of the position is driving demand for our existing products as well as sourcing new brands. This hands-on role will involve regular contact with vendors and key accounts,

The successful candidate will possess strong existing relationships and contacts within the audio visual markets plus a solid business acumen from a sales, finance, forecasting and reporting perspective. Familiarity with the UC&C and broadcast markets would also be an advantage.

Technical and commercial understanding of vendor products, market trends, and the competitive landscape is essential. Key responsibilities will include, but not be limited to:

  • Achieving revenue and PBT targets in line with budgets
  • Profit and loss and balance sheet accountability
  • Accurate reporting, planning and forecasting (upstream and downstream).
  • Local management of our regional team.
  • Implementing and executing strategies for key brands
  • Liaising with vendors and the internal product management team on pricing, new products and opportunities.
  • Creating clear go to market strategies for new products and brands.


Although based in Singapore, some domestic and international travel will be required once restrictions are lifted.

The ideal candidate will be a strategic thinker with at least 10 year’s experience in business management and a strong channel background predominantly from the AV industry.

Remuneration includes base wage, bonuses, mobile phone, laptop and corporate share scheme.

To apply, please send your confidential application, including a current resume to: recruitment@midwich.com.au

About Midwich

Midwich Group is a leading, global distributor of audio visual solutions and unified communications and services to the trade market, bringing over 40 years of unrivalled specialist industry expertise to help people create, collaborate and communicate more effectively. Our long-standing relationships with over 500+ vendors, including blue-chip organisations, sees us proudly operating as the sole distributor for a number of brands in their respective product sets.

Midwich has over 1,000 employees around the world and continues to grow, with a large and diverse base of over 20,000 customers globally, most of who are professional AV integrators and IT resellers. Midwich is involved in the design, installation and facilitation of AV solutions for businesses small and large both locally and internationally. Visit www.midwich.com.sg

About Blonde Robot

Blonde Robot proudly celebrated 10 years in 2020. Over this time, the team has quickly earned renown within the media and entertainment industries for customised solutions delivered with a uniquely personal approach.

Blonde Robot is headquartered in Melbourne, Australia, with offices in Singapore and Malaysia. The company is part of the global Midwich Group and distributes products across a number of countries across the Asia-Pacific region including Australia, New Zealand, Singapore, Thailand and Malaysia. Visit www.blonde-robot.com