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Stable AV

Inglis thoroughbred sales turn over hundreds of millions of dollars. Now it has a signage and IPTV system that keeps pace.

No name is bigger in Australian thoroughbred sales than William Inglis. The firm has been a purveyor of fine horse flesh since the mid-19th century.

Its newly developed Riverside precinct (in Sydney’s west near on the Warwick Farm racecourse) features more than 800 stables, extensive parade space for horses, a 5-star hotel with 144 rooms, state-of-the-art conferencing facilities, all- day dining, as well as a leisure and retail complex with over 1000 parking spots.

Come auction day, all the action is focused on the sales arena. Part auction house, part concert venue, the sales arena allows the hundreds of horses to be efficiently auctioned at the best price possible. It’s a frenetic party atmosphere with millions of dollars changing hands.


Network AV plays a huge role. The entire AV package was designed, integrated and installed by The P.A. People. Headlining the AV package is an Exterity IPTV system that pushes content to all 140 screens around the precinct.

Putting all your video content on the network has real advantages. Every screen is an IP endpoint and, via the Exterity software, Inglis’ CIO Deane Jacobs and his team can program what content goes to which destination and at what time. Deane Jacobs: “The Exterity IPTV system gives us a huge amount of flexibility in being able to control devices and zones — scheduling IPTV devices to change channels before an auction starts and to show other channels after the auction, such as auction results and advertising. This sort of centralised control — whether that’s from a laptop or an iPad — has proved invaluable.”


“Exterity, from our point of view, is the only hardware end-to-end provider,” observed The P.A. People Managing Director, Chris Dodds. “There are others that provide software-based solutions and match that with third-party encoders or decoders; Exterity does the lot.

The P.A. People has worked with Exterity for close on 10 years now. We’ve completed Carara stadium, Randwick’s new grandstand, and other venues. We’ve found Exterity to be very responsive; always prepared to listen."